Irish whiskey liqueur Shanky’s Whip has signed a new distribution deal with global drinks distributor Amber Beverage Group.
Jacquesson releases single-vineyard champagnes
08 September, 2011
Champagne Jacquesson has announced the launch of two single-vineyard champagnes from 2002 to global markets.
Laithwaites releases Van Ruiten Old Vine Zinfandel
25 May, 2011
Laithwaites, the international wine mail-order company, has released Van Ruiten Old Vine Zinfandel 2008 from California.
Skyy targets next generation with ‘sexy’ ads
05 October, 2010
SKyy Spirits, Gruppo Campari’s US-based subsidiary, has unveiled a new global ad campaign entitled Skyy Sexy to market its unflavoured vodka brand Skyy Vodka.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
